Create on-brand graphics from a brief
Use approved company colors, a logo, and audience information to prepare a visual asset for design review.
How this works
Use approved company colors, a logo, and audience information to prepare a visual asset for design review. A visual brief is more useful when it separates fixed brand assets from the parts open to exploration. The assistant can generate directions and compositions, but the designer needs to know which colors, marks, typography, and product details must remain exact.
Translate the approved brief into a small set of distinct visual concepts. Use an available image-generation or design tool, then inspect the output against the actual brand assets. Keep logos and essential text as controlled overlays when generation would distort them; provide an editable handoff where the available tools support it.
Before you start
Approved brand packet
Collect the current logo, colors, type guidance, and examples of acceptable use.
Communication objective
State the audience, intended action, channel, and single primary message.
Asset constraints
Confirm dimensions, required text, product references, and usage permissions.
Prepare the inputs
- brief
- Required
Audience and message
Identify the hierarchy of information rather than an unranked list.
- brand_assets
- Required
Files and style rules
Use current approved versions and preserve exact marks.
- canvas_spec
- Required
Dimensions and safe areas
Match the target placement.
- required_copy
- Required
Exact text
Separate immutable wording from suggested supporting copy.
- visual_references
- Required
Approved examples
Explain what to borrow: composition, mood, or structure, not identity.
Implementation, step by step
Convert the brief into visual decisions
- Identify the main focal point, supporting information, and intended viewer action.
- List fixed elements separately from exploratory choices so generation does not rewrite a required promise.
Checkpoint: A concise visual specification.
Prepare reference assets
- Inspect logos, product images, and brand examples before using them.
- If a required file is missing, use a clearly labeled placeholder or ask for the asset rather than recreate an inaccurate mark.
Checkpoint: A verified reference set.
Develop distinct directions
- Describe a few materially different compositions, such as product-led, typography-led, or process-led.
- Keep the same core message across directions so the review compares design choices rather than different offers.
Checkpoint: Comparable concept descriptions.
Generate or assemble drafts
- Use the available design capability to create the selected directions at suitable dimensions.
- Apply exact text and logos through controlled layout when the generation tool cannot preserve them reliably.
Checkpoint: Draft assets with version and direction labels.
Inspect brand and message fidelity
- Compare colors, proportions, product details, and text against the source packet.
- Review at the actual display size; repair unreadable text, misleading visual details, and unsafe cropping.
Checkpoint: A corrected shortlist with review notes.
Prepare the design handoff
- Export the requested formats and include editable files where available.
- Record which elements remain placeholders and which version the designer or owner selected.
Checkpoint: A clear asset package ready for the authorized next step.
Decisions along the way
Brand guidance conflicts with a reference image
Follow the approved brand rule and explain the difference in the review notes.
Generated text is inaccurate
Replace it in a layout tool rather than repeatedly accepting near-matches.
The requested channel has multiple crops
Create separate checked crops instead of assuming one image works everywhere.
What you will produce
brand-graphic-drafts
Image and editable filesGives the designer comparable options with known constraints.
Include: direction_id · filename · dimensions · version · status
visual-review-notes.md
MarkdownPreserves the reasoning needed for final refinement.
Include: fixed_elements · open_choices · corrections · selected_version
Check the result
- Compare required copy character-for-character with the brief.
- Inspect logo shape and clear space against the approved asset.
- Check contrast and legibility at intended display size.
- Confirm depicted product details do not imply nonexistent features.
When something goes wrong
Generation repeatedly distorts the logo
Remove the generated mark and overlay the approved file.
No editable export is available
Deliver the actual raster output and a layout specification, without claiming editable layers.
The brief contains incompatible messages
Resolve the primary message before making more visual variants.
A worked example
SYNTHETIC EXAMPLE · NOT A REPORTED BUSINESS RESULT
Request
Create a square graphic for a free operations workshop.
Inputs
Synthetic example. Synthetic brief requires the exact date 14 June, a supplied orange-and-black logo, and a workshop signup action.
Expected result
Synthetic expected result. Deliver distinct layout drafts with the same date and action. If a generated draft says 14 July, it is rejected and the date is added as controlled text.
Run a small pilot
Start small
One placement with a few distinct visual directions.
Record the baseline
Record design review time and corrections for text, brand, and message accuracy.
Agree success criteria
Agree acceptable brand fidelity and readability before extending to more formats.
Stop or revise
Stop handoff when required text, logo, or product details remain incorrect.
Keep the scope clear
- Reference images guide selected attributes; they do not authorize copying a complete design.
- Generating assets does not authorize publishing them or changing the approved brand system.
Check before using
Check the logo, text, composition, and alignment with the brand guidelines.
Business activities
- Create and publish content
FROM A RECIPE TO YOUR WORKFLOW
Bring the company context together.
This workflow needs reliable inputs before it needs a better prompt. Moat8 Vault brings working information into a readable archive for the AI tools you use.
For this recipe: Logo · Brand colors · Brand guidelines · Objective and audience
Start with one recurring task, agree which sources to use, and review the first result with your team.
Discuss this workflow