Reconcile the lead sources prospects mention on calls
Extract what prospects actually say about finding the business, connect each statement to the correct deal and build a deduplicated channel report with visible gaps.
A FIELD GUIDE TO AI AT WORK
Marketing workflows
Explore practical AI workflows for marketing: inputs, implementation steps, human checks and downloadable skills to adapt to your team.
ESSENTIALS / THREE FOUNDATIONS
People. Projects. P&L.
Build the foundations with three practical skills.
Start with what your team does.
Choose your recurring activities to build a starting set.
Prioritize a refresh queue for declining content
Compare page performance across consistent periods, separate measurement problems from likely content decay and rank a small queue of evidence-backed refresh briefs.
Convert an existing slide deck into a web presentation
Turn an approved presentation into browser slides while preserving its facts, images and brand rules. Review a slide-by-slide fidelity report before sharing.
Apply an approved design change across selected frames
Turn a precise production-design instruction into consistent edits across a bounded set of frames, with a visual change manifest.
Prepare a substantiation packet for regulated marketing claims
Break a marketing draft into reviewable claims, link each claim to supplied scientific and product evidence, and flag unsupported wording for specialist approval.
Turn illustrated stories into reviewable catalog metadata
Map characters, dialogue, scenes and narrative hooks from approved illustrated episodes into a consistent discovery catalog with evidence and spoiler controls.
Create multilingual audio guides for places
Turn approved place research into short topic-based scripts, reviewed translations and organized audio playlists for visitors.
Draft highlight commentary from verified event data
Join video timecodes with verified event records to prepare factual highlight commentary and captions for an editor.
Build a broken-link repair queue for a business website
Check an authorized website inventory for broken destinations and propose evidence-backed repairs for the pages that reference them.
Develop offer names from the audience’s own vocabulary
Extract relevant terms from approved audience material and build a naming shortlist with a clear rationale and screening questions.
Turn a working product into a short verified demo video
Select a small working product flow, capture it in a safe demo environment and assemble a short video whose claims match the observed behavior.
Clean a business recording while preserving the speaker’s words
Reduce noise and uneven loudness in an authorized recording, then check that processing has not removed words or changed timing-critical speech.
Turn tracking requirements into a reviewed attribution setup
Collect website and lead-tracking requirements through a structured interview. Prepare a configuration and a test plan for the analytics owner to approve.
Find reusable footage for a new advertising brief
Search your existing video library for shots that fit a new creative brief. Give editors a timecoded shortlist and a clear list of footage still needed.
Preview a commercial concept before booking a shoot
Turn an approved concept into a rough animatic and review packet. Resolve story and shot decisions before committing the production budget.
Plan and draft a coordinated email offer sequence
Design the progression of an offer-introduction email series, then draft each message against the same product facts and audience rules.
Check report claims against supplied sources
Create a review queue for factual statements in a draft. Connect each concern to evidence the editor can inspect.
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