Draft a competitor comparison page from current evidence
Turn verified product facts into a comparison page for prospective buyers. Keep dated evidence behind every feature and pricing claim.
A FIELD GUIDE TO AI AT WORK
Marketing workflows
Explore practical AI workflows for marketing: inputs, implementation steps, human checks and downloadable skills to adapt to your team.
ESSENTIALS / THREE FOUNDATIONS
People. Projects. P&L.
Build the foundations with three practical skills.
Start with what your team does.
Choose your recurring activities to build a starting set.
Interview an internal expert for a content brief
Use an assistant to ask focused follow-up questions around an editorial assignment. Turn the conversation into a brief with evidence and claims to check.
Turn campaign metrics and rules into ad decisions
Compare daily campaign metrics with agreed rules and prepare explained recommendations to scale, pause, or adjust advertising.
Track competitor short-form videos
Collect public video metadata, identify recurring formats, and translate useful findings into a competitor content brief.
Turn a customer interview into a website case study
Draft a story about the customer’s problem, implementation, and outcome while keeping each claim tied to the original materials.
Create short clips from a long video
Select complete, engaging moments from a webinar or interview and prepare clips for the target platform.
Build a useful free tool to attract customers
Use a coding assistant to build a small free tool that solves a recurring audience problem and introduces your main product.
Create on-brand graphics from a brief
Use approved company colors, a logo, and audience information to prepare a visual asset for design review.
Create social posts from new website content
A workflow connecting website monitoring with social content generation. It can be adapted for a content agency or a company using professional network and social network.
Audit an article and suggest SEO improvements
An agent analyzes an existing article and its search context. Useful for SEO specialists, content teams, and agencies.
Review search ads alongside competitor data
An agent combines search ads platform account data with external research on ads and landing pages. It can be adapted for an advertising agency or e-commerce business.
Test an interactive simulation as a lead funnel
Replace a static quiz with a short, mobile-friendly simulation that lets prospects experience a relevant professional task before leaving their contact details.
Offer a personalized professional-profile audit
Turn a team’s profile-review expertise into a self-service diagnostic that provides useful recommendations and introduces a relevant event or service.
Create a cross-channel brand-mention review queue
Collect permitted public mentions, remove repeats, and use an explicit relevance and sentiment rubric to surface items that need communications review.
Adapt existing content into another language without losing brand voice
Use an existing editorial archive to document tone and adapt useful topics for a new language and audience.
Turn expert articles into authorized avatar videos
Repurpose an expert’s editorial content into short narrated videos using an authorized digital likeness, with a human editor shaping the final piece.
Turn audience research into a campaign approval kit
Prototype a connected workflow that carries company research through the brief, segment messages, creative drafts, and approval presentation.
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