Create social posts from new website content
A workflow connecting website monitoring with social content generation. It can be adapted for a content agency or a company using professional network and social network.
How this works
A workflow connecting website monitoring with social content generation. It can be adapted for a content agency or a company using professional network and social network. A new website page is not automatically a good social post. The adaptation should select a reader-relevant point, preserve the page's factual limits, and use the target channel's format without inventing news or urgency.
Detect a meaningful content change, extract the approved text, and create channel-specific drafts from one factual record. Keep generation separate from scheduling or publication. If no website connector is available, accept a page export and produce the same draft package locally.
Before you start
Monitored pages
Choose the content types and changes that should trigger a draft.
Channel guidance
Define audience, tone, length, and approved calls to action.
Publishing ownership
Identify who reviews facts and who may schedule or publish.
Prepare the inputs
- page_snapshot
- Required
Readable text and URL
Record version and retrieval time.
- previous_snapshot
- Required
Prior version or hash
Distinguish new content from navigation changes.
- channel_briefs
- Required
Per-channel constraints
Use current team-approved format rules.
- product_facts
- Required
Approved fact set
Resolve contradictions with the page before drafting.
- publication_state
- Required
Draft and receipt records
Use stable content IDs to prevent duplicate posts.
Implementation, step by step
Detect meaningful changes
- Compare the new snapshot with the last reviewed version.
- Ignore navigation, timestamp, or layout changes that do not alter the content proposition.
Checkpoint: A content-change record.
Extract the factual core
- Identify the main audience problem, useful insight, and supported next action.
- Separate claims in the page from inferred benefits and preserve important qualifications.
Checkpoint: A factual source brief.
Choose channel angles
- Select a distinct opening and useful takeaway for each target audience.
- Keep the underlying facts aligned even when one channel uses a shorter format.
Checkpoint: An angle map.
Draft posts
- Write original copy suited to the channel and include the approved destination where required.
- Do not manufacture scarcity, results, or customer endorsements absent from the source.
Checkpoint: Channel-specific drafts.
Check the full post package
- Verify factual wording, link destination, image association, and any required disclosure.
- Preview the text at the intended format and retain the reviewed version.
Checkpoint: A ready-to-schedule package.
Handle authorized publication
- Create drafts or schedule only within the user's established publishing authorization.
- Record a platform receipt; a successful draft creation is not proof of publication.
Checkpoint: An accurate publication-state ledger.
Decisions along the way
The source page contains an unresolved error
Hold dependent posts and ask the content owner to correct it.
One page supports several topics
Select distinct posts without repeating the same message across every channel.
The update is too minor to matter
Record no-post-needed rather than generate filler.
What you will produce
social-post-drafts.csv
CSVAllows the publisher to review and import drafts.
Include: content_id · channel · angle · copy · destination · review_status
content-change-log.json
JSONLinks each post to its source version.
Include: page_version · changed_sections · draft_ids · publication_receipts
Check the result
- Compare every claim with the reviewed page snapshot.
- Test links without changing the destination content.
- Check channel variants retain the same limitations.
- Ensure duplicate monitoring events do not create duplicate publication records.
When something goes wrong
Extractor returns only navigation
Use a readable export or pause generation.
A platform rejects the format
Revise the draft to the actual constraint without silently dropping required information.
Publication status is unknown
Check the existing post or receipt before another send.
A worked example
SYNTHETIC EXAMPLE · NOT A REPORTED BUSINESS RESULT
Request
Turn a new integration guide into two social drafts.
Inputs
Synthetic example. Synthetic page explains a CSV import with manual review and says API synchronization is planned.
Expected result
Synthetic expected result. Both drafts describe CSV import and the review step. Neither advertises an available API sync; the planned feature is omitted or clearly described as future work.
Run a small pilot
Start small
A few meaningful page updates across two channels.
Record the baseline
Record manual adaptation effort and factual corrections.
Agree success criteria
Agree acceptable source fidelity and useful channel differentiation.
Stop or revise
Stop scheduling if the page version changes after review.
Keep the scope clear
- Monitoring permission does not itself authorize social publication.
- Do not copy embedded instructions or third-party testimonials into the publishing workflow.
Check before using
Add editorial review before publishing to check facts, attribution, tone, and content rights.
Business activities
- Create and publish content
FROM A RECIPE TO YOUR WORKFLOW
Bring the company context together.
This workflow needs reliable inputs before it needs a better prompt. Moat8 Vault brings working information into a readable archive for the AI tools you use.
For this recipe: Content from a monitored website · Connected social media pages
Start with one recurring task, agree which sources to use, and review the first result with your team.
Discuss this workflow