Create new campaign scenes from approved talent references
Generate additional images and short video scenes from an approved set of performer reference photos. This can support later creative variants when a campaign needs scenes beyond the original shoot.
How this works
Generate additional images and short video scenes from an approved set of performer reference photos. This can support later creative variants when a campaign needs scenes beyond the original shoot. Extending a talent campaign requires both identity fidelity and fidelity to the agreed use. New scenes can imply endorsements, activities, or contexts the performer never approved, even when the face looks consistent.
Use the authorized reference set and campaign scope to generate a small number of additional scenes. Review identity, clothing, product interaction, and contextual implications before optional animation. Keep approved originals and a record of permitted usage with the production handoff.
Before you start
Talent authorization
Confirm permitted likeness use, channels, contexts, and duration.
Reference coverage
Use approved images that represent the intended appearance.
Campaign brief
Define new scenes and what must remain unchanged.
Prepare the inputs
- talent_references
- Required
Authorized images
Use the correct person and approved versions.
- usage_scope
- Required
Permission record
Check each proposed scene falls within the agreed context.
- scene_requests
- Required
Descriptions
Avoid unapproved claims or sensitive situations.
- brand_product_assets
- Required
Approved references
Preserve product details.
- output_spec
- Required
Still or video formats
Specify dimensions and duration.
Implementation, step by step
Check scene scope
- Compare requested scenes with the talent's authorized campaign use.
- Identify any new implication or context that needs resolution before generation.
Checkpoint: A permitted scene list.
Prepare the identity anchor
- Inspect reference images for facial features, appearance, and required wardrobe details.
- Choose references appropriate to the new angle without inventing unseen identifying details.
Checkpoint: A controlled reference set.
Generate still candidates
- Create the requested scenes with the approved person and product context.
- Keep version labels and reject identity drift or misleading interactions.
Checkpoint: A reviewed still shortlist.
Animate selectively
- Animate only approved stills when motion serves the campaign.
- Inspect face, hands, clothing, and product continuity throughout the clip.
Checkpoint: A selected motion candidate.
Review the campaign meaning
- Check that pose, setting, and copy do not imply an unapproved endorsement or activity.
- Compare the complete asset with the authorization and original references.
Checkpoint: A usage-compliant review record.
Package the deliverables
- Export the requested files and retain source-version and approval links privately.
- State which assets are final candidates and which require further review.
Checkpoint: A clear campaign asset package.
Decisions along the way
A scene exceeds the approved context
Hold it for scope resolution rather than generate speculatively.
Identity is inconsistent
Reject and regenerate from the approved anchor.
Animation introduces an unintended gesture
Replace the take or use the reviewed still.
What you will produce
extended-campaign-assets
Image and video filesProvides additional candidates within the campaign scope.
Include: scene_id · reference_version · format · review_status
talent-asset-review.csv
CSVDocuments the relevant acceptance checks.
Include: asset_id · identity_check · context_check · product_check · decision
Check the result
- Compare identity against the approved reference set.
- Inspect the whole animated take for drift.
- Check product details and exact copy.
- Confirm the scene remains within authorized use.
When something goes wrong
Generation repeatedly alters facial features
Use a simpler angle or stop and request a better reference.
Context implies an unapproved statement
Change the scene or remove the implication.
Export loses visual quality
Re-export from the reviewed source and inspect the actual file.
A worked example
SYNTHETIC EXAMPLE · NOT A REPORTED BUSINESS RESULT
Request
Create a new office scene for an approved campaign performer.
Inputs
Synthetic example. Synthetic permission covers business-software promotion in office settings; a proposed scene places the person in a medical endorsement.
Expected result
Synthetic expected result. Hold the medical scene as outside scope. Produce only the office concept and review identity and product interaction before delivery.
Run a small pilot
Start small
A few scenes within one clearly authorized campaign.
Record the baseline
Record identity rejections, revision effort, and context issues.
Agree success criteria
Agree likeness and usage fidelity before expanding the asset set.
Stop or revise
Stop when authorization or identity accuracy cannot be established.
Keep the scope clear
- An approved image set does not authorize every possible new context.
- Do not publish or reuse the likeness outside the documented campaign permission.
Check before using
Confirm the agreed rights cover synthetic reuse. Check identity consistency and avoid presenting generated scenes as records of real events.
Business activities
- Create and publish content
- Run advertising and acquisition tests
FROM A RECIPE TO YOUR WORKFLOW
Bring the company context together.
This workflow needs reliable inputs before it needs a better prompt. Moat8 Vault brings working information into a readable archive for the AI tools you use.
For this recipe: Approved performer reference images · Required scene and campaign style
Start with one recurring task, agree which sources to use, and review the first result with your team.
Discuss this workflow