Request a visual marketing update in team chat
A demonstration connected a messaging assistant to an analytics agent, then turned requested metrics into charts delivered back to the conversation.
A FIELD GUIDE TO AI AT WORK
Marketing workflows
Explore practical AI workflows for marketing: inputs, implementation steps, human checks and downloadable skills to adapt to your team.
ESSENTIALS / THREE FOUNDATIONS
People. Projects. P&L.
Build the foundations with three practical skills.
Start with what your team does.
Choose your recurring activities to build a starting set.
Select influencers whose audience can visit your local business
A beauty business combined account discovery, audience data, and AI-assisted screening to find creators whose followers lived in its service area, then personalized collaboration briefs.
Test generated variants of an advertising hook
A creative team used organic-video research to develop alternative characters, scenes, and openings for paid ads, then compared the variants with campaign data. This adaptation uses permissioned references.
Use a funnel model to choose commercial experiments
An education business combined practitioner benchmarks, its own funnel data, and AI-assisted brainstorming to explore pricing and offer changes before testing them.
Use reviewed call signals to evaluate acquisition channels
An education business classified sales conversations against its qualification criteria, added the results to acquisition reports, and sent qualified-lead events to advertising platforms.
Keep service-offer copy consistent across a content team
A team with a large service catalogue shared a writing assistant grounded in its brand platform and search guidelines to create, improve, or audit offer descriptions.
Draft a sponsored post for a specific community
A small software team used product documentation, writing rules, and past examples to draft advertising copy for individual channel placements.
Test product-photo variations without repeating the full shoot
Create product-photo variations from supplied references, check that the product stays accurate, and compare approved images in a controlled test.
Draft product positioning from internal conversations
Turn a presentation draft and team discussions into a positioning proposal that the product team can challenge.
Schedule approved social content from one workspace
Connect content preparation and a publishing schedule so approved posts can leave a shared workspace predictably.
Build a library of journalist outreach templates
Collect public examples of press outreach and turn useful structures into reusable draft templates.
Create logo and banner concepts from a brand guide
Explore visual directions for a new service while keeping banners consistent with an approved visual identity.
Review a funnel with evidence-grounded customer personas
Use patterns from real customer interactions to challenge a funnel before committing to a live experiment.
Audit how buyers find a product through AI search
Review answers to representative buyer questions and use factual gaps to improve public product information.
Test original ad-image variants in controlled experiments
Generate several visual directions, then use a defined experiment to decide which creative merits further testing.
Guide new community members to a useful first action
Prepare a welcome path that explains the community and helps members participate.
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69–84 of 84 workflows