Draft presentations from a shared brand system
Apply a reusable corporate design and content instruction set to make a presentation that colleagues can review and edit.
A FIELD GUIDE TO AI AT WORK
Marketing workflows
Explore practical AI workflows for marketing: inputs, implementation steps, human checks and downloadable skills to adapt to your team.
ESSENTIALS / THREE FOUNDATIONS
People. Projects. P&L.
Build the foundations with three practical skills.
Start with what your team does.
Choose your recurring activities to build a starting set.
Prepare a demand test for a new offer
Bring market evidence, an initial program concept, and an existing design system together into a landing-page experiment.
Turn parallel research into an illustrated expert post
Explore a technical topic from several angles, then combine the findings into a draft in the author’s established voice with visual options.
Generate product images from a shared visual brief
Use approved product references and photography guidelines to prepare consistent images for a store or campaign.
Turn spoken ideas into editable content drafts
Capture an expert’s own thoughts, organize them, and prepare a draft that preserves the author’s point of view.
Prepare a campaign brief in a creator’s style
Study a potential partner’s successful content and draft an integration brief that balances audience fit with the product message.
Draft video hooks from a team chat
Give the content team a lightweight assistant that proposes openings using the brand’s approved voice and examples.
Turn public ad research into original creative concepts
Monitor a competitor’s public ads and prepare new concepts for your own product and design team.
Prototype an interactive acquisition funnel
Use a coding assistant to turn a campaign idea into a quiz or interactive landing-page prototype.
Build a small campaign site to test an idea
Use a coding assistant to create a focused landing page and registration path for an event or offer.
Build a daily editorial brief from multiple sources
Collect topic signals across the web, group them into themes, and give an editor a short list of timely story ideas.
Turn a successful static ad into a short video
Reuse the idea behind a working static ad as the starting point for a short animated variant. Generate a suitable still, compare motion treatments, then assemble the selected result with the advertising copy.
Create new campaign scenes from approved talent references
Generate additional images and short video scenes from an approved set of performer reference photos. This can support later creative variants when a campaign needs scenes beyond the original shoot.
Use past post performance to plan new content
Build a periodic dashboard of your own social posts to identify promising topics and hooks. Use the findings to propose new experiments rather than repeat past posts verbatim.
Create a personal introduction video for a business advisor
Use an advisor’s public professional background to draft an introduction that the advisor can approve and share with their network. A founder described using an AI-assisted video for this purpose.
Edit expert posts using a style profile from past writing
Extract recurring stylistic choices from an expert’s own posts, then use that profile to edit new drafts while the expert remains the author.
Turn a trend brief into expert commentary
An agency described collecting recent industry signals, then asking clients to select stories and dictate their own perspective before preparing posts.
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